The 2012 Mustang customizer allows users to make their perfect car and then take it into battle against their friends. Users can choose from four base models and view them from different angles, and in different locations as they build their dream cars.

Battle Mode sees users taking on friends through Facebook connect, or competing against complete strangers to see who’s Mustang is king. As a reward for participation, badges can be won for voting, wins and recruiting.

For the new SoBe.com, we wanted to create a website that had the pace and animation style of a Flash site, but was accessible on all browsers and devices. Built completely in HTML, it is the perfect home to show off SoBe’s range of Flavors With Benefits.

The new site also shows Yvonne Strahovski wearing SoBe’s skinsuit for the 2012 Sports Illustrated Swimsuit Edition. Users can also find out more about each of the products and watch on-the-street flavour videos.

An illustrated poster featuring the hair and glasses of The Black Keys' Dan and Patrick.

A poster inspired by Arctic Monkeys song ‘Do Me A Favour’ and the typography of Sanborn insurance maps.

We worked on a nine month campaign for SoBe encouraging its fans to ‘try everything’. The aim was to inspire people to try things they had never tried before through a series of online experiences, whilst also driving trial for each of SoBe’s 33 flavours.

The experiences included a staring contest with Kate Upton, where users’ webcams tracked the position of their eyes, milking a cow to 80‘s exercise music, making out with the office hottie and learning to be an air guitar champion.