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PROJECT DETAILS

Agency: Firstborn / Fallon
Client: Cadillac
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OVERVIEW

To promote the launch of Cadillac's new ATS, the car was tested against some of the world's toughest environments. Working alongside Fallon, we created an HTML site that feels like Flash. Rich video content and images from four locations are integrated into a slick and immersive experience.
A mobile site was also created which includes all of the same content and features as the desktop version. I worked on the project from IA, right through to final designs and worked closely with the development team and Fallon from start to finish.
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