PROJECT DETAILSAgency: FirstbornClient: Ford
The 2012 Mustang customizer allows users to make their perfect car and then take it into battle against their friends. Users can choose from four base models and view them from different angles, and in different locations as they build their dream cars.
Battle Mode sees users taking on friends through Facebook connect, or competing against complete strangers to see who’s Mustang is king. As a reward for participation, badges can be won for voting, wins and recruiting.