OVERVIEW

Pepsi wanted to evolve their Sound Off site into a second screen application for its community during live events and beyond. Initially launched for the X Factor, Sound Off is a flexible framework allowing specific components to be added for any live event to encourage fans to interact whilst watching.

Mobile, tablet and desktop versions of the browser based application were created to allow fans to interact with the rest of the community wherever they are. Working alongside the team at Firstborn, my role on the project was IA, design, Art Direction and Creative Direction.