We worked on a nine month campaign for SoBe encouraging its fans to ‘try everything’. The aim was to inspire people to try things they had never tried before through a series of online experiences, whilst also driving trial for each of SoBe’s 33 flavours.

The experiences included a staring contest with Kate Upton, where users’ webcams tracked the position of their eyes, milking a cow to 80‘s exercise music, making out with the office hottie and learning to be an air guitar champion.