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	<title>Easily Distracted® &#124;  Leigh Whipday</title>
	<link>http://www.easilydistracted.co.uk</link>
	<description>Easily Distracted® &#124;  Leigh Whipday</description>
	<pubDate>Mon, 05 Mar 2012 01:09:20 +0000</pubDate>
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		<title>BRAND FACEBOOK TIMELINE PSD</title>
				
		<link>http://www.easilydistracted.co.uk/BRAND-FACEBOOK-TIMELINE-PSD</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/BRAND-FACEBOOK-TIMELINE-PSD</comments>

		<pubDate>Mon, 05 Mar 2012 01:09:20 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
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		<guid isPermaLink="false">2935444</guid>

		<description>&#60;img src="http://payload31.cargocollective.com/1/0/5821/2935444/fb1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload31.cargocollective.com/1/0/5821/2935444/fb1_o.jpg" data-mid="14944735"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/5821/2935444/fb2_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload31.cargocollective.com/1/0/5821/2935444/fb2_o.jpg" data-mid="14944747"  border="0" align="left"/&#62;
PROJECT DETAILSPersonal projectDownload PSDOVERVIEWA PSD template of Facebook Timeline for brands.</description>
		
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		<title>SOBE.COM</title>
				
		<link>http://www.easilydistracted.co.uk/SOBE-COM</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/SOBE-COM</comments>

		<pubDate>Fri, 20 Jan 2012 04:38:12 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
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PROJECT DETAILSAgency: FirstbornClient: SoBeView websiteOVERVIEWFor the new SoBe.com, we wanted to create a website that had the pace and animation style of a Flash site, but was accessible on all browsers and devices. Built completely in HTML, it is the perfect home to show off SoBe’s range of Flavors With Benefits.The new site also shows Yvonne Strahovski wearing SoBe’s skinsuit for the 2012 Sports Illustrated Swimsuit Edition. Users can also find out more about each of the products and watch on-the-street flavour videos.</description>
		
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		<title>SOBE TRY EVERYTHING</title>
				
		<link>http://www.easilydistracted.co.uk/SOBE-TRY-EVERYTHING</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/SOBE-TRY-EVERYTHING</comments>

		<pubDate>Fri, 20 Jan 2012 04:12:45 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
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		<description>&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try1a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try1a_o.jpg" data-mid="13422402"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try2_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try2_o.jpg" data-mid="13372694"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try3_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try3_o.jpg" data-mid="13372696"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try4_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try4_o.jpg" data-mid="13372697"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try5_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try5_o.jpg" data-mid="13372699"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try6_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try6_o.jpg" data-mid="13372700"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try7_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try7_o.jpg" data-mid="13372701"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try8_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try8_o.jpg" data-mid="13372703"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try9_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try9_o.jpg" data-mid="13372705"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/0/5821/2641598/try10_960.jpg" width="960" height="675" width_o="960" height_o="675" src_o="http://payload17.cargocollective.com/1/0/5821/2641598/try10_o.jpg" data-mid="13372707"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: FirstbornClient: SoBeWatch the videos: 1 2 3OVERVIEWWe worked on a nine month campaign for SoBe encouraging its fans to ‘try everything’. The aim was to inspire people to try things they had never tried before through a series of online experiences, whilst also driving trial for each of SoBe’s 33 flavours.The experiences included a staring contest with Kate Upton, where users’ webcams tracked the position of their eyes, milking a cow to 80‘s exercise music, making out with the office hottie and learning to be an air guitar champion.</description>
		
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		<title>MÜLLER</title>
				
		<link>http://www.easilydistracted.co.uk/MULLER</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/MULLER</comments>

		<pubDate>Mon, 16 Jan 2012 03:05:20 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612665</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller1_o.jpg" data-mid="13219435"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller2a_960.jpg" width="960" height="611" width_o="960" height_o="611" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller2a_o.jpg" data-mid="13422144"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller3_960.jpg" width="960" height="672" width_o="960" height_o="672" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller3_o.jpg" data-mid="13219439"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller4_960.jpg" width="960" height="574" width_o="960" height_o="574" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller4_o.jpg" data-mid="13219440"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller5_960.jpg" width="960" height="517" width_o="960" height_o="517" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller5_o.jpg" data-mid="13219442"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller6_960.jpg" width="960" height="667" width_o="960" height_o="667" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller6_o.jpg" data-mid="13219444"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612665/muller7_960.jpg" width="960" height="667" width_o="960" height_o="667" src_o="http://payload15.cargocollective.com/1/0/5821/2612665/muller7_o.jpg" data-mid="13219446"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: Code ComputerloveClient: MüllerOVERVIEWWe successfully pitched to become one of Müller’s digital agencies with with a concept called ‘Müller Goodness Corner’. The idea was to show how the brand uses locally sourced produce in their range of yoghurts.We created a model of a farming landscape and comped it on top of a yoghurt pot. The landscape could be explored by users to find information on their local farms and to enter a competition to win a family trip to a farm activity day.</description>
		
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		<title>EUROSPORT</title>
				
		<link>http://www.easilydistracted.co.uk/EUROSPORT</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/EUROSPORT</comments>

		<pubDate>Mon, 16 Jan 2012 02:41:32 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612561</guid>

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PROJECT DETAILSAgency: TronicClient: EurosportOVERVIEWI worked with Tronic Studio on a pitch for a complete network rebrand for Eurosport. The elements of the rebrand included logos for all of the various channels, idents, on screen graphics and promotional spots.For Eurosport I used the concept of competition throughout all of the work and for Eurosport 2 (the alternative sports channel), I used a theme of adrenaline.</description>
		
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		<title>SAATCHI ONLINE GALLERY</title>
				
		<link>http://www.easilydistracted.co.uk/SAATCHI-ONLINE-GALLERY</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/SAATCHI-ONLINE-GALLERY</comments>

		<pubDate>Mon, 16 Jan 2012 02:22:51 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
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		<guid isPermaLink="false">2612532</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi1_o.jpg" data-mid="13218535"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi2_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi2_o.jpg" data-mid="13218536"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi3_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi3_o.jpg" data-mid="13218537"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi4_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi4_o.jpg" data-mid="13218538"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi5_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi5_o.jpg" data-mid="13218541"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi6_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi6_o.jpg" data-mid="13218545"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi7_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi7_o.jpg" data-mid="13218552"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi8_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi8_o.jpg" data-mid="13218558"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9_o.jpg" data-mid="13218562"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9b_960.jpg" width="960" height="652" width_o="960" height_o="652" src_o="http://payload15.cargocollective.com/1/0/5821/2612532/saatchi9b_o.jpg" data-mid="13218567"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: TronicClient: Saatchi GalleryOVERVIEWI worked on a pitch with Tronic Studio for the online home of the Saatchi Gallery. Rather than just a standard website, we wanted to create a world where visitors could virtually explore and interact with each other to discuss the artists' work.Users could also talk directly with the artists via a chat feature to give them a more personal experience whilst learning about their work. Other features included favouriting, commenting and an advanced search.</description>
		
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	<item>
		<title>NIKE 78</title>
				
		<link>http://www.easilydistracted.co.uk/NIKE-78</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/NIKE-78</comments>

		<pubDate>Mon, 16 Jan 2012 02:07:37 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612497</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike1_o.jpg" data-mid="13218158"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike2_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike2_o.jpg" data-mid="13218159"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike3_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike3_o.jpg" data-mid="13218162"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612497/nike4_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612497/nike4_o.jpg" data-mid="13218168"  border="0" align="left"/&#62;
PROJECT DETAILSPersonal projectOVERVIEWWorking alongside some of the creative team from Code Computerlove, I worked on a project called ‘Nike 78’, in which designers were asked to challenge the function of a pair of Nike training shoes.For my part in the project I concepted a sensory deprivation tank with a difference. Mysterious black cubes would be placed in various locations around the world, which people could enter into. The dark room would come to life by reacting to their movements.</description>
		
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		<title>BERGHAUS</title>
				
		<link>http://www.easilydistracted.co.uk/BERGHAUS</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/BERGHAUS</comments>

		<pubDate>Mon, 16 Jan 2012 01:54:30 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612395</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus1a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus1a_o.jpg" data-mid="13421876"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus2a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus2a_o.jpg" data-mid="13421878"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus3a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus3a_o.jpg" data-mid="13421880"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus4a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus4a_o.jpg" data-mid="13421882"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus5a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus5a_o.jpg" data-mid="13421884"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus6a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus6a_o.jpg" data-mid="13421885"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus7a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus7a_o.jpg" data-mid="13421888"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus8a_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus8a_o.jpg" data-mid="13421890"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus9a_960.jpg" width="960" height="600" width_o="960" height_o="600" src_o="http://payload15.cargocollective.com/1/0/5821/2612395/berghaus9a_o.jpg" data-mid="13421894"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: Code ComputerloveClient: BerghausOVERVIEWWe were invited to pitch to become Berghaus’ lead digital agency. Our pitch consisted of many creative ideas and an aesthetic style that reflected all of the brand’s attributes, which made them one of the world’s leading outdoor clothing companies.Our pitch leave behind document was bound together between two laser engraved blocks of wood, held together with clip fasteners which are used on Berghaus’ backpacks. The pitch was successful and was the start of a long-standing relationship.</description>
		
		<excerpt></excerpt>

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		<title>SEAT</title>
				
		<link>http://www.easilydistracted.co.uk/SEAT-1</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/SEAT-1</comments>

		<pubDate>Mon, 16 Jan 2012 01:27:35 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612373</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612373/seat1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612373/seat1_o.jpg" data-mid="13217140"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612373/seat2_960.jpg" width="960" height="594" width_o="960" height_o="594" src_o="http://payload15.cargocollective.com/1/0/5821/2612373/seat2_o.jpg" data-mid="13217145"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612373/seat3_960.jpg" width="960" height="696" width_o="960" height_o="696" src_o="http://payload15.cargocollective.com/1/0/5821/2612373/seat3_o.jpg" data-mid="13217154"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: Code ComputerloveClient: SEATOVERVIEWWe pitched against almost one hundred agencies to become SEAT’s digital AOR. Although unsuccessful, we were one of the last two agencies in the running.Our range of creative ideas included a live race across europe and an early adoption of augmented reality.</description>
		
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	<item>
		<title>NWDA PRIME</title>
				
		<link>http://www.easilydistracted.co.uk/NWDA-PRIME</link>

		<comments>http://www.easilydistracted.co.uk/following/easilydistracted.co.uk/NWDA-PRIME</comments>

		<pubDate>Mon, 16 Jan 2012 01:19:56 +0000</pubDate>

		<dc:creator>Easily Distracted® &#124;  Leigh Whipday</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2612352</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612352/nwda1_960.jpg" width="960" height="480" width_o="960" height_o="480" src_o="http://payload15.cargocollective.com/1/0/5821/2612352/nwda1_o.jpg" data-mid="13216890"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612352/nwda2_960.jpg" width="960" height="601" width_o="960" height_o="601" src_o="http://payload15.cargocollective.com/1/0/5821/2612352/nwda2_o.jpg" data-mid="13216893"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612352/nwda3_960.jpg" width="960" height="601" width_o="960" height_o="601" src_o="http://payload15.cargocollective.com/1/0/5821/2612352/nwda3_o.jpg" data-mid="13216897"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/0/5821/2612352/nwda4_960.jpg" width="960" height="601" width_o="960" height_o="601" src_o="http://payload15.cargocollective.com/1/0/5821/2612352/nwda4_o.jpg" data-mid="13216901"  border="0" align="left"/&#62;
PROJECT DETAILSAgency: Code ComputerloveClient: NWDAOVERVIEW Prime is a free magazine that showcases the Northwest of England’s cultural heritage. The site we created allowed users to find activities and events based on category and location.By using full screen photography I highlighted the beauty and excitement of everything the Northwest has to offer. The simple navigation also allowed users to easily find events.</description>
		
		<excerpt></excerpt>

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